The Festival of Masters - installation by Juneau Projects. Image by Dee Patel.

The Festival of Masters - installation by Juneau Projects. Image by Dee Patel.

100 Masters

Landmark project | 2016-2017

100 Masters profiled the experts of today, in order to inspire the pioneers of tomorrow. We wanted to inspire and offer local people a fresh perspective about the strengths, skills, talent and expertise surfacing from their locality and community.

In 2016, we asked the Black Country public to nominate someone that they know who is brilliant at what they do.

A Sandwell cactus-breeder (who has received gold at RHS Chelsea for the last 9 successive years), a care worker from Wolverhampton (who beat 14 professional comedians to win ‘Joke of the year’ at the Edinburgh Fringe), a Dudley nurse (who won an unprecedented international accolade for their pioneering research into the medical uses of sugar) and a Mercury Prize nominated singer from Walsall were some of the examples of those nominated

100 Masters successfully celebrated everyday creativity, acknowledging citizens who remain important bastions in their own communities, despite being overlooked in the wider cultural landscape.

The project team worked with communities to promote civic participation, raise aspirations and encourage people to connect and learn from one another. Forming new partnerships helped to broaden networks and make strong alliances across sectors, in business, education, creative industries and beyond. 100 Masters became a powerful network, made of people who influence, inspire, exchange knowledge, and encourage new collaborations locally, nationally and globally.

AWARDS NEWS

100 Masters was shortlisted for the 2019 N.I.C.E award, managed by the European Centre for Creative Economy.

In Autumn 2018 100 Masters was selected as the winning entry in EYA’s Open Innovation category 2018.




100 MASTERS Press Coverage

Radio BBC WM – 14th March, 2017
Live interview on the Sunny & Shay show with Liam Smyth (CBC Creative Producer), and 100 Masters nominees Parv Kaur and Drew Roper.

Area Culture Guide, 2017
Page feature of the campaign.

Express & Star, 2017
100 Masters Black Country Talent Honoured ahead of Festival in Wolverhampton

Express & Star, 2017
Sathnam Sanghera, Adrian Goldberg, Parv Kaur and more: 100 Masters festival celebrates Black Country talent

BBC Midlands Today
Live coverage on Friday 24th November 2017

BBC Radio WM – Midlands Masala
Live interviews – Sunday 19th November & Sunday 26th November 2017